Ford Mondeo
James Bond might have picked up a new Mondeo as an airport rental last year, but for the rest of the world Geneva was the first time we'd seen the car.
Based on the same platform of the Galaxy and S-max, the Mondeo is the first Ford Europe design to have been designed from start to finish under Martin Smith, Executive Design Director Ford of Europe and Asia Pacific, and thus the first car wholly shaped under the new 'Kinetic Design' approach that he has established and that was previewed by the Iosis concept in 2005.
Although dimensions have not yet been released by Ford, it is clearly larger (taller in particular) than the previous generation Mondeo which itself was one of the largest cars within the European D-sector. This size is not immediately apparent because the designers have worked hard to imbue this large family car with a more dynamic flavour than cars such as the Passat or Vectra. They have reduced some of the new car's visual height with a single sweeping upper line to the DLO, with three side windows, and with a tall recessed surface just above the rocker. The car also has a prominent body side swage which reduces the bulk of the flanks. Other Kinetic Design elements include the visually reduced overhangs from front lights that are more on the side of the car than the front, and the prominent lower grille that means that the front aspect is read as lower to the ground.
The new Mondeo truly has a dynamic design language, but it is no sports sedan. Conventional family sedan proportions that afford it so much interior space put up a good fight with the exterior aesthetic and ultimately are responsible for the consensus view amongst the many designers we spoke to in Geneva that this is just another Mondeo.
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