Peugeot 308

Peugeot 308

This is the first model of Peugeot's new '08' generation that will compete in Europe's largest car sector against the Golf and Focus. The 308 shares the same tall cabin architecture that first appeared on the successful 307, and blends it with all the current Peugeot design cues that we've become accustomed to, most obviously from the smaller 207. In photos, it seemed there was little in the design that was fresh, almost like a 207 that's been enlarged to 110 percent. However, up close, the differences become more obvious: a crisp diving shoulder line, a sharper side window graphic and the slight wriggle in the rear door shutline are the main cues to distinguish it from the 207.

The front end is a progression of the sporty 207 face but here the driving lamps are moved outboard as vertical elements like the larger 407 and also the 907RC concept. It's a bit over-designed: the wide eyes, the big mouth with black 'gumshield' bumper insert, the extra nose and lots of glitz will all combine to intimidate you as it looms into your rear view mirror.

The interior continues Peugeot's quest for class-leading quality, with some nice touches such as the instruments inspired by chronometers, a parcel shelf with integrated storage locker and air vents for passengers in the rear. The big panorama sunroof option also helps create a bright, airy feeling to the cabin.

Launched as a five-door only, it will be interesting to see if Peugeot will build a three-door model in the future or whether the 308 RC Z concept heralds a more unique bodystyle for the forthcoming sporty derivatives, which made up a significant proportion of the 307's sales.

Design Development story coming soon...